I have chosen to research LOVE magazine as I really like the diversity of it, and how the logo always changes, depending on the mood and theme of the particular issue.
Also how it doesn't stick to the normal 'stick thin' 'aesthetically beautiful' people, they go against the so called rules of fashion, and I just LOVE it....do you like what I did there?!
I also love how they have more than one front cover following the same theme, such as issue 3 which featured a number of different supermodels, these included Naomi Campbell, Jeneil Williams,and Lara Stone, they appeared wearing nothing, the only thing covering their modesty was tape that had been added after the shot using an editing program.
For example it's first ever copy featured Beth Ditto lead singer from the band The Gossip, naked, on the front cover, something the likes of Vogue would never do.
3. First ever cover of LOVE magazine, featuring Beth Ditto |
4. 5th anniversary cover |
It was founded in 2009 by stylist and fashion journalist fashion journalist Katie Grand, who remains Editor-in-chief to this day 5.(Wikipedia, 2015).
6. Katie Grand editor in chief of LOVE magazine |
The magazine itself is produced bi annually.
I love the front covers they are so varied, sometimes they are really real, raw and stripped back, then other times they can be quite theatrical and artistic, and sometimes they are shocking, provocative, causing controversy. Which is why it stands out so much for me, the covers always draw me in.
I also like their articles, I feel that this magazine is aimed at ages 18-30; some of the celebrities featured on their covers such as Justin Bieber, Miley Cyrus I feel attract the younger audience.
Also all their backstage coverage of fashion shows/shoots appeal to both the younger reader all the way to the readers aged 30, as not only is is pretty cool to see backstage photos, and read about how the shoot has been thought of, conducted and shot, they also supply great reference source for students and people working in the creative industry, along with also providing great inspiration, as they're covers can often be extremely creative, and 'out there'.
These are some of my favourite covers:
12. The sixth issue sees Zimbabwean-born model Nyasha Matonhodze appear styled with a black crow head wear and black tears for their 'Strangely Romantic Super Natural' theme 13.(Mdudu, 2015). |
20. Kim Kardashian features on the next cover of LOVE magazine. I think what they have done is really clever as it will draw a lot of attention to the magazine as it's a version of Kim K that we have never seen, stripped back, natural wet look hair, bleached brows, it's very minimal, especially for the Queen of the contour! So I'm looking forward to buying it! |
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