Saturday, 17 January 2015

Vogue

Vogue magazine is arguably the most well known and respected fashion and lifestyle magazine in the world. It was founded by Arthur Turnure, and it was first published in 1892 in the USA. 

It was taken over in 1905 a year before Turnure's death by Conde Montrose Nast, who took it to England first, then France, and Italy, and turned it into one of the more premier fashion magazines; he is the man responsible for giving it the reputation it still has today.

1. First ever Vogue cover in 1892

It is now produced globally in England, Japan, China, Italy, France, and many other countries.

I would say that it's reader is a women from ages; 30- 50, who has a high flying career, or a rich husband, who are fashion and lifestyle conscious and has money to spend.. and lots of it! 

On the other hand it's campaigns and advertisements are used as inspiration for young girls, teens and gals in their 20's. I know I used to rip out the pages and stick them to my wall!! I definitely still look to them for inspiration for projects and make up trends.

For the younger Vogue lover they have a teen Vogue so pretty much everyone is catered for!

The current editor for the British Vogue is Alexandra Shulman, she is the longest running editor in British Vogue history; despite being criticized for her appearance and some of Vogue's content, such as: some models used being too skinny and looking ill, she has maintained the magazines sterling reputation. 

2. Vogue Japan cover
Vogue magazine varies depending on the country, Japan's version is far more out there, their makeup is far more edgy, whilst still being extremely clean, and crisp.

3. Vogue Italia
Whereas Vogue Italia is far more classical beauty, and features real, and sometimes provocative articles. One of it's issues that featured only black models to make a point that black models are rarely ever used, sold out all its copies.... twice! So had to reprint, this is the first time this has ever happened in the history of Italian Vogue. 

4. French Vogue
French Vogue is similar to Vogue Italia, it features classic beauty, but I feel is more chic, I mean Parisian style is envied and looked up to all over the world! 

5. British Vogue 
British Vogue on the other hand I feel focuses more on catering its articles for its audience. Like I wouldn't choose to read it, as the majority of the items are out of my price range, whereas I would look at it's campaigns for inspiration as they are always done so well! 

References:

1. UPLOAD.WIKIMEDIA.ORG

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2. MEDIA1.POPSUGAR-ASSETS.COM

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3. 40.MEDIA.TUMBLR.COM

In-text: (40.media.tumblr.com, 2015)
Bibliography: 40.media.tumblr.com, (2015). [online] Available at: http://40.media.tumblr.com/5e7fe950700fc98e65d7b7f9af0dbc3a/tumblr_mlm6firSbG1soa1nio1_1280.jpg [Accessed 17 Jan. 2015]. 

4. JADETRIBE.S3.AMAZONAWS.COM

In-text: (Jadetribe.s3.amazonaws.com, 2015)
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5. LDNFASHION.COM

In-text: (Ldnfashion.com, 2015)
Bibliography: Ldnfashion.com, (2015). [online] Available at: http://www.ldnfashion.com/wp-content/uploads/2010/11/emma-watson-vogue-uk-cover-dec-10.jpg [Accessed 17 Jan. 2015].


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