So for our campaign research, my first choice is the campaign for Chanel's new Rouge Allure Gloss.
It features Sigrid Agren as the model. I chose this campaign as it's really striking and the make up is beautiful, I was flicking through the Vogue November 2014 issue and actually stopped as it is that eye catching.
The message I think its portraying a seductive, sultry, sexy mysterious women, with this product as her weapon of choice to allure. I get this from the dark shadows engulfing her hair, and closing in around her face. Also you can see part of her arm which from what you can see and the angle is telling me that she's lying on her side, which is quite seductive positioning. The other thing that confirms this for me is the heavy mascara and the way her eyes are penetrating the reader, sucking them in.
I believe the shade of Allure Lip gloss she is wearing is 'Seductive' I feel that Chanel have marketed the shade for evening wear, due to the dark background, and sultry aspect of the campaign.
The skin is matt porcelain in colour and flawless, I would imagine that they used the Chanel Perfection Lumière liquid foundation , in shade 20 beige, then set using Chanel Poudre Universelle Libre in shade 30 naturel. The cheeks have a slight amount of bronzer but the lighting in the advert give the model the fierce contour. I think that they've done the foundation this shade so the lipstick colour is the focus, it pops against its background, ensuring that its the focus. The eye's feature a metallic shadow only a slight amount as the main focus is the lips, this same shade is also applied along the bottom of the lower lash line. The eyelashes are natural but heavy mascara has been applied, I believe this is to fixate the reader and draw them in.
It could have been inspired by the Zac Posen SS15 make up look as it has the same porcelain matt skin, with the bold red lip and soft eyes.
The people responsible for both the advert and the shoot are:
Photographer: Slve Sundsbo
Director: Solve Sundsbo
Fashion Editor/Stylist: Charlotte Collet
Hair Stylist: Anthony Turner
Makeup Artist: Lucia Pica
Model: Sigrid Agren (MODELS.com, 2014)
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1. Photo I took from Vogue magazine November 2014 issue |
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2. Close up photo I took from Vogue magazine November 2014 issue |
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3. Chanel rouge allure lip gloss in shade seduction |
Foundation Link:
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